Technology
Globality is a B2B technology startup that offers AI-powered procurement software, helping companies source raw materials in the most efficient and cost effective way possible.
For their branding, they wanted to emphasize their tool’s ability to add value through savings discovery. This focus on discovery became the key conceptual foundation of the rebrand.
For their branding, they wanted to emphasize their tool’s ability to add value through savings discovery. This focus on discovery became the key conceptual foundation of the rebrand.
Studio
Emotive Brand
Credits
Jamey Aiken (Creative Director)
Rob Saywitz (Creative Director)
Chad Mitchell (Senior Designer)
Ben Katz (Designer)
Reed Smith (Designer)
Date
Winter 2024